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Enhancing quality of education: a case study on an International Islamic School

Islam, Rafikul and Mohd. Haidoub, Ibrahim and Tarique, Kazi Md. (2019) Enhancing quality of education: a case study on an International Islamic School. Asian Academy of Management Journal, 24 (Supp. 1). pp. 141-156. ISSN 1394-2603 E-ISSN 2180-4184

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Private secondary schools that want to gain competitive edge need to search for effective and creative ways to attract, retain and foster stronger relationships with students. The decision of selecting a school by the parents for their kids is based on a multitude of factors that differ from one society to another depending on its culture, economic status, religion and others. The objective of the present research is to identify and prioritize the factors that can enhance the quality of education in an international Islamic school located in Kuala Lumpur from the perspective of parents. The researchers employed both qualitative and quantitative approaches for data collection. The qualitative data were collected through interviewing 10 parents whose kids are currently enrolled in the school, while the quantitative data were collected through a questionnaire survey based on the Analytic Hierarchy Process (AHP). A thematic analysis and AHP were used for analysing the qualitative and quantitative data, respectively. Findings from the thematic analysis resulted in 19 factors; however, only 8 factors with higher frequency were selected to represent the factors expected to enhance the quality of education. The AHP analysis resulted in prioritizing these 8 factors according to parents' judgements. The results show that the Islamic environment represents the most desired factor, followed by quality of teachers and school discipline.

Item Type: Article (Journal)
Additional Information: 2887/73261
Uncontrolled Keywords: Islamic education; Secondary school; Quality of education; Prioritization of factors; Analytic hiearrchy Process
Subjects: L Education > L Education (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Rafikul Islam
Date Deposited: 17 Jul 2019 16:32
Last Modified: 06 Aug 2019 15:28
URI: http://irep.iium.edu.my/id/eprint/73261

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