Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience

Mokhtar, Aida and Samsudin, Sofiah and Sawari, Fuad (2016) Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience. In: International Seminar on Islamic Advertising 2016 (ISIA2016), 8th Dec. 2016, Kuala Lumpur. (Unpublished)

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Abstract

Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.

Item Type:	Conference or Workshop Item (Other)
Additional Information:	2646/72819
Uncontrolled Keywords:	Shariah principles, advertising, islamic advertising
Subjects:	P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Dr. Aida Mokhtar
Date Deposited:	30 Jun 2019 17:11
Last Modified:	30 Jun 2019 17:11
URI:	http://irep.iium.edu.my/id/eprint/72819

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