Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia

Aldhahery, Muhammad and Wahiddin, Mohamed Ridza and Ahmed Khuhro, Mansoor and Ahmed Maher, Zulfikar (2019) Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia. In: 5th IEEE International Conference on Engineering Technologies and Applied Sciences (ICETAS) 2018, 22nd-23rd Nov. 2018, Bangkok, Thailand.

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Abstract

Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led the Information System (IS) research community to come up with a new discipline known as Social Commerce (s-commerce). Hence an alternative means businesses through online social interactions emerge. This has made the social networking platform drives consumers to participate in social commerce. It is necessary to identify the significant factors that affect its acceptance. Thus, this research aimed to empirically examine the factors that affect s-commerce acceptance in Saudi Arabia. The quantitative research methodology was chosen to test the formulated hypothesis by subjective assessment of attitudes, opinions, and behavior of the people of Saudi Arabia.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	3760/70833
Uncontrolled Keywords:	Website Quality, Behavior Intention, Trust, Perceived Usefulness, Social Commerce
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology > Department of Computer Science Kulliyyah of Information and Communication Technology > Department of Computer Science
Depositing User:	Professor Dr Mohamed Ridza Wahiddin
Date Deposited:	20 Feb 2019 09:51
Last Modified:	13 Jun 2019 11:40
URI:	http://irep.iium.edu.my/id/eprint/70833

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