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Online services of commercial banks towards customer loyalty in Bangladesh

Uddin, Bashir and Haque, Ahasanul and Nayeem, Abdur Rakib and Maruf, Tarekol Islam (2018) Online services of commercial banks towards customer loyalty in Bangladesh. In: AIMC 2017 - Asia International Multidisciplinary Conference, 1st-2nd May 2017, Johor Bharu, Johor.

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It has become a common phenomenon in these days; a lot of Bangladeshi people are relaying on using online banking services and it has gained much credibility. For capturing market, focusing and attracting the potential clients and keeping prevailing clients, there are many initiatives are being taken by many financial and banking organizations. As the electronic banking customers heavily rely on internet base banking services that influence the banking policy makers to take more electronic banking services promoting initiative for current and potential customers in competitive banking market in Bangladesh. There is no significant research oriented work has not been yet, in Bangladesh though clients reliance and customer confident in online services are integrated part of internet banking. The statistical evidence may play an identical implication for retaining customer’s trust on electronic banking services in Bangladesh. A total of 250 respondents have been chosen from different government-owned and public banks following convenient sampling technique. While exploratory analysis has been used to fit the right items for each construct, structural modeling technique has been applied to assess the relationship between and among the constructs. From this revision it is observed that online services in the commercial banking sectors in Bangladesh have an impact towards loyalty of the customers. The research findings will be useful to the commercial banks of Bangladesh. Clients, bankers, managers, researchers, academicians will definitely be benefited from the present study.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 5056/67635
Uncontrolled Keywords: Commercial online banks; Website design; Trust; Habit; Assurance; Reputation
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 28 Nov 2018 10:33
Last Modified: 28 Nov 2018 10:33
URI: http://irep.iium.edu.my/id/eprint/67635

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