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Factors influencing the use of M-commerce: an extended technology acceptance model perspective

Barry, Moussa and Jan, Muhammad Tahir (2018) Factors influencing the use of M-commerce: an extended technology acceptance model perspective. International Journal of Economics, Management and Accounting, 26 (1). pp. 157-83. E-ISSN 2462-1420

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The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers, brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia.

Item Type: Article (Journal)
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Muhammad Tahir Jan
Date Deposited: 26 Nov 2018 14:54
Last Modified: 24 Jan 2019 11:44
URI: http://irep.iium.edu.my/id/eprint/67596

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