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The determinant factors that influence customers’ behavioral intention in property

Hashim, Nurhazirah and Haque, A. K. M. Ahasanul and Hasim, Nur Hasyimah (2018) The determinant factors that influence customers’ behavioral intention in property. Asian Journal of Behavioural Studies, 3 (12 (July/August)). pp. 161-172. ISSN 2389-4295

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Abstract

The property industry acts as vital sector whereby the service environment directly correlates the customers’ behavioral intention in purchasing a property. However, to date, a study regarding service environment and its impact still not fully addressed in the property industry. Thus, the purpose of this study is to investigate the relationship between service environment and customers’ behavioral intention moderated by income in Malaysian property industry. A total of 357 respondents were participated in this study by using a convenience sampling. The result shown that lower middle income was significantly moderated the relationship between service environment and customers’ behavioral intention.

Item Type: Article (Journal)
Additional Information: 5056/67562
Uncontrolled Keywords: Service Environment; Customer’s Behavioral Intention; Property Industry; Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Kulliyyah of Economics and Management Sciences
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 26 Nov 2018 11:52
Last Modified: 26 Nov 2018 11:52
URI: http://irep.iium.edu.my/id/eprint/67562

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