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Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia

Haque, A. K. M. Ahasanul and Anwar, Naila and Tarofder, Arun Kumar and Ahmad, Nor Suhana and Sharif, Sultan Rahaman (2018) Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia. Management Science Letters, 8 (12). pp. 1305-1318. ISSN 1923-9335

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Abstract

Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context.

Item Type: Article (Journal)
Additional Information: 5056/67561
Uncontrolled Keywords: Halal, Cosmetics, Purchase behavior, Muslim consumers
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 26 Nov 2018 11:30
Last Modified: 26 Nov 2018 11:30
URI: http://irep.iium.edu.my/id/eprint/67561

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