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Modelling the effects of factors on the stated preference towards telecommuting in IIUM campus, Gombak

Ismail, Farah Diyanah and Kadar Hamsa, Abdul Azeez and Mohamed, Mohd Zin (2019) Modelling the effects of factors on the stated preference towards telecommuting in IIUM campus, Gombak. International Journal of Urban Sciences, 23 (1). pp. 122-147. ISSN 1226-5934 E-ISSN 2161-6779

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The increase in number of private vehicles has not only taken place in central cities, but has also occurred in university campuses. High use of private vehicles by IIUM community is posing a strain on the ability of the existing road to cope with the increasing traffic volume and parking demand within the campus. Telecommuting is one of the Transportation Demand Management (TDM) measures that aimed at reducing peak hour traffic congestion by allowing commuters to work from home to save their driving time to work, and more importantly to eliminate some vehicle trips. The main objective of this paper is to estimate the effects of the factors on the choice of telecommuting. Three hundred respondents participated in this study through survey questionnaire, which has resulted in a response rate of 67.11%. Findings indicate that 29% and 19.2% of the academic and administrative staff preferred to telecommute, if they were given the option. Multinomial logistic regression was conducted to estimate the effects of socioeconomic, trip and work related factors on the preference to telecommute. Parameter estimates on the administrative employees’ preference to telecommute indicate that number of young children, frequency of face-to-face communication and frequency of using email were significant factors in predicting whether an individual is more inclined to choose ‘definitely yes’ towards performing telecommuting as compared to ‘not at all’. As for academic employees, delay time (home-workplace), frequency of face-to-face communication, frequency of using fax machine, frequency of using email and frequency of using mobile network were significant predictors for the preference of ‘definitely yes’ towards telecommuting as compared to ‘not at all’.

Item Type: Article (Journal)
Additional Information: 3877/65921
Uncontrolled Keywords: Telecommuting; telework; transportation demand management; peak period, International Islamic University Malaysia, IIUM, Gombak traffic
Subjects: N Fine Arts > NA Architecture > NA9000 Aesthetics of cities. City planning and beautifying > NA9053.R4 City planning
T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101 Telecommunication. Including telegraphy, radio, radar, television
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Architecture and Environmental Design
Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User: Assoc. Prof. Dr. Abdul Azeez Kadar Hamsa
Date Deposited: 04 Sep 2018 09:33
Last Modified: 02 Aug 2019 16:01
URI: http://irep.iium.edu.my/id/eprint/65921

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