Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh

Uddin, Bashir and Al-Mamun, Abdullah and Haque, A. K. M. Ahasanul and Jewel, Rasel Mahmud (2017) Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh. Actual Problems Of Economics, 10 (196). pp. 27-37. ISSN 1993-6788

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Abstract

The aim of this paper is to assess the factors that play a significant role while selecting learning institutions service providers. Survey instruments employed on Bangladesh students included demographic background, financial issues, university teaching quality, university facilities, marketing friends and family influence. Data were collected from the students of different institutions in major cities in Bangladesh. This research has applied exploratory factor analysis, confirmatory factor analysis and structural equation modeling for testing the hypotheses. The results reveal that teaching quality in a university is the most important factor. It is hoped that the findings of this study will assist higher learning institutions of Bangladesh to produce and promote buffer education. The findings may also assist vice-chancellors and chairman to make more quality decisions utilize resources more efficiently, thus making changes as to crucial quality attributes of students expectations. Keywords: higher learning institution; teaching quality; marketing; Bangladesh.

Item Type:	Article (Journal)
Additional Information:	5056/62260
Uncontrolled Keywords:	Higher learning institution; teaching quality; marketing; Bangladesh.
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	02 Mar 2018 15:56
Last Modified:	02 Mar 2018 15:56
URI:	http://irep.iium.edu.my/id/eprint/62260

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