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Exploring the influence of power in parasocial interaction between public figures and young adults

Ahmad, Nor Hasliza and Mokhtar, Nor Zainiyah Norita (2017) Exploring the influence of power in parasocial interaction between public figures and young adults. IIUM Press, Kuala Lumpur, Malaysia. ISBN 978-967-418-530-5

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Abstract

This book discussed the para-social interaction between young adults of IIUM and public figures of their choice. It considers the power distance as the determining factor that influence the para-social interaction between them. On another aspect, this study also looks at the attitudes that the young adults develop towards the public figures based on the influence of power of the public figures. To do so, an adaptation of Celebrity Worship Scale developed by McCutcheon et al (2002) with some alteration was used. Such modification was deemed necessary as the questionnaire is from Western country and making it localized helped to draw a more concrete conclusion. The results show that there is strong para-social interaction between young adults and public figures of their choice and the attitudes of the young adults towards public figures.

Item Type: Book
Additional Information: 3543/61684
Uncontrolled Keywords: Tourist decision, making process, the selection of coastal tourism destination
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Nor Zainiyah Norita Mokhtar
Date Deposited: 31 Jul 2019 15:43
Last Modified: 31 Jul 2019 15:43
URI: http://irep.iium.edu.my/id/eprint/61684

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