Media use and political efficacy in Malaysia: Comparing their roles in 2012 and 2013

Idid, Syed Arabi and Sheikh Yusuf Ahmed, Ismail (2017) Media use and political efficacy in Malaysia: Comparing their roles in 2012 and 2013. In: The 25th Asian Media Information and Communication (AMIC) Annual Conference, 27th-29th September 20147, Quezon City, Philippines. (Unpublished)

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Abstract

Citizen participation is a central concern in a practicing democracy. What facilitates political participation have always drawn scholarly interest. Sociodemographic factors like education, political knowledge and gender, are often cited as determinants of political participation. Forms of media use and media credibility have been added to explain for political efficacy, among other forms of political behavior and political participation. Many studies on political efficacy or political participation, were mainly conducted in a one period. If changes do occur in a cross-sectional study, such a significant political development may not be discussed. This study, covering a two year period, addresses the issues of the methodology by looking at the changes in media use and the perceived media credibility to understand for changes in political efficacy. Two nationwide studies in 2012 and 2013, involving 3000 respondents, compared media use and credibility, with the dimensions of political efficacy. A factor analysis on the political efficacy items, extracted three dimensions, namely Voter Efficacy, Internal Efficacy and External Efficacy. The results of hierarchical regression suggested that traditional and new media use, as well as media credibility dimensions, were significantly correlated with political efficacy, but different levels of media use and credibility, contributed differently to the various efficacy dimensions. The results of the two studies, were compared to understand the changing political scenario of the country. We further elaborated on the implications and made several recommendations.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	3279/61097
Uncontrolled Keywords:	Media use, political efficacy, elections, media credibility, Malaysia
Subjects:	P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Prof Syed Arabi Idid
Date Deposited:	11 Jan 2018 11:50
Last Modified:	11 Jan 2018 11:50
URI:	http://irep.iium.edu.my/id/eprint/61097

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