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Sustaining corporate philanthropy through fastabiqul khairat

Mhd. Sarif, Suhaimi (2017) Sustaining corporate philanthropy through fastabiqul khairat. In: Contemporary Issues on Zakat, Waqf and Islamic Philanthrophy. Academy of Contemporary Islamic Studies (ACIS) UiTM, Shah Alam, Malaysia, pp. 393-396. ISBN 978-967-0171-80-7

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Abstract: Corporate philanthropy enables companies to gain and sustain competitive advantage and profitability. In the new competitive market, ethical, trustworthy, and valuable companies to the societal well-being are preferred by the market. The stakeholders theory argued that corporate philanthropy practice is placed at the peak of corporate social responsibility pyramid. In doing so, companies are competing to offer superior corporate philanthropy to the society. This phenomenal practice reaches the concept of competing in doing good deed, which is called as fastabiqul khairat. The study used qualitative personal interview with 10 chief executive officers of small medium enterprises (SMEs) who are practicing corporate philanthrophy to obtain their feedback on the impact of fastabiqul khairat in sustaining their corporate philanthropy. The informants argued that the matter of principles and choices made them choose to compete in their corporate philanthropy for the betterment of the society. They argued that corporate philanthropy as investment for doing good which can be returned as return of good investment in the forms of customer loyalty and social wellbeing. Keywords: Corporate philanthropy, Sustainable competitive advantage, Fastabiqul khairat

Item Type: Book Chapter
Additional Information: 3328/60618 Chapter 3 - Issues on other philanthropy
Uncontrolled Keywords: corporate social responsibility, corporate philanthropy,
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 01 Jan 2018 12:05
Last Modified: 13 Jul 2018 16:14
URI: http://irep.iium.edu.my/id/eprint/60618

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