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A model of Islamic tourism towards religious motivation and tourist satisfaction in Malaysia

Haque, A. K. M. Ahasanul and Momen, Abdul (2017) A model of Islamic tourism towards religious motivation and tourist satisfaction in Malaysia. In: Social interactions and networking in cyber society. Springer Singapore, pp. 153-168. ISBN 978-981-10-4189-1

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Abstract The aim of this chapter is to explore the roles of religious motivation in the relationship between tourists' antecedents and their destination and satisfaction , and to provide some guidelines to aid tourism professionals in developing and implementing the niche strategy of Islamic tourism for the advancement of the tourism industry of a country such as Malaysia. In the Malaysian context, the religious motivation of international Muslim tourists is increasingly active in their minds, which suggests that tourism professionals consider Shariah-compliant tourism to keep long-term customer relationships. Perceived value, destination image, and service quality influence international Muslim tourists to look to this destination for satisfaction . As a moderation role, the more the level of religious motivation varies, the more the effect of moderator yields. In addition, tourism professionals necessarily require understanding relevant Shariah rules, character­ istics of international Muslim tourists , and the context of the Islamic country so that they can design a Shariah-compliant tourism strategy and policy effective for further growth of the tourism industry

Item Type: Book Chapter
Additional Information: 5056/59497
Uncontrolled Keywords: Islamic Tourism, Religious Motivation, Tourist Satisfaction, Malaysia
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 21 Nov 2017 14:54
Last Modified: 22 Mar 2018 12:47
URI: http://irep.iium.edu.my/id/eprint/59497

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