The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network Neural Network

Rashel, Md. Abu and Ahmed, Faruk and Haque, A. K. M. Ahasanul and Lee, Seonsu (2017) The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network Neural Network. International Journal of Economic Research, 14 (5). pp. 41-56. ISSN 0972-9380

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Abstract

Aim of this paper is to measure the prediction of consumers’ response level at each selected factor using the artificial neural network, and to provide proper evidence to financial managers and executive readers for evaluating and using these variables to develop non-banking finances in developing countries. Sample size of the study was 207 respondents, and 41 variables under 8 factors were used to examine whether they respond to 5-point scale with strong relationship between input neurons, hidden neurons and output neurons throughout the artificial neural network. The results showed that Comparative Capital Benefits, Cost Benefits, Branch Service Coverage, Self-efficacy and Service Quality were positively related with Service Intention, and Risk was negatively related with Service Intention towards non-banking financial services. Finally, consumers’ attitude towards non-banking financial services positively influenced Service Behavior.

Item Type:	Article (Journal)
Additional Information:	5056/59179
Uncontrolled Keywords:	Backpropagation equation, benefit and risk, non-banking finance, artificial neural network, Bangladesh
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	08 Nov 2017 14:42
Last Modified:	08 Nov 2017 14:42
URI:	http://irep.iium.edu.my/id/eprint/59179

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