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Agenda setting: probing the issues during the 13th general election

Syed Abdullah Idid, Syed Arabi (2017) Agenda setting: probing the issues during the 13th general election. Malaysian Journal of Communication, 33 (2). pp. 1-12. ISSN 2289-151X E-ISSN 2289-1528

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This study discusses the development of agenda setting and its application in political communication especially in general elections in Malaysia. The vast majority of studies on Agenda Setting have found widespread support for a media influence on issue salience despite studies used different methodologies and issues. The theory postulates that people were simply led to think about the agenda as set by the media. The salience of the media agenda would then be reflected as the people agenda, measured through rank correlation. With the emergence of technologies, questions arise among scholars about whether the theory on Agenda Setting would remain viable in later years and whether people would continue to obtain their news from a given number of media outlets, given the range of new media channels being made available over the years. The discussion of this study contributes to a better understanding of agenda setting in current Malaysian media landscape.

Item Type: Article (Journal)
Additional Information: 3279/57359
Uncontrolled Keywords: Agenda setting, general elections, media agenda, public agenda, media landscape
Subjects: H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Prof Syed Arabi Idid
Date Deposited: 05 Jul 2017 14:53
Last Modified: 02 Apr 2018 11:20
URI: http://irep.iium.edu.my/id/eprint/57359

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