A handbook of Malaysian cases: contemporary issues in marketing and management

Quoquab, Farzana and Mohammad, Jihad and Md Husin, Maizaitulaidawati and Hassan, Arif, eds. (2016) A handbook of Malaysian cases: contemporary issues in marketing and management. Partridge, Singapore.

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Abstract

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management” is the compilation of 11 Malaysian cases which provides significant insights to its readers about the problems and prospects faced by Malaysia based companies. These cases highlight the issues pertaining to Marketing, Human Resource Management, Business Ethics, Strategic Management, Entrepreneurship and Leadership.

Item Type:	Book
Additional Information:	2898/53743
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Arif Hassan
Date Deposited:	22 Jan 2017 01:37
Last Modified:	22 Jan 2017 01:37
URI:	http://irep.iium.edu.my/id/eprint/53743

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