Strengthening companies’ competitive position from Tawhidic paradigm: the case of selected Bursa Malaysia listed companies

Mhd. Sarif, Suhaimi (2016) Strengthening companies’ competitive position from Tawhidic paradigm: the case of selected Bursa Malaysia listed companies. In: 2nd Kuala Lumpur International Islamic Studies and Civilisations (KLiiSC2 2016), 8th-9th Oct. 2016, Kuala Lumpur.

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Abstract

This paper examines possible strategies from Tawhidic Paradigm in strengthening the generic competitive strategies of UMS Holdings Berhad, United U-Li Corporation Berhad, Damansara Realty Berhad, and Dutch Lady Milk Industries Berhad. Three elements are used for the assessment, the current competitive position, timing moves, and scope of operations. The recommended approaches are based on the competitive advantage and the market target of the companies. The results of Internal and External Factors Analyses are combined into a matrix to depict possible broad decisions and actions, whether to build and grow, hold and maintain, or harvest and divestiture. The assessment of Tawhidic paradigm is based on the ibadah, aqidah and akhlak elements. The results of the study suggest the strategic options proposed and used by the companies are practical yet cautioned with the changes in the market. The study suggests further research with personal interview and case study methods with more participants.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	3328/52312
Uncontrolled Keywords:	Competitive Positions; Tawhidic Paradigm; Public Companies.
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	17 Oct 2016 12:10
Last Modified:	19 Oct 2017 09:20
URI:	http://irep.iium.edu.my/id/eprint/52312

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