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Socio-demographic variation on tourism expenditure in Melaka UNESCO world heritage area

Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah (2016) Socio-demographic variation on tourism expenditure in Melaka UNESCO world heritage area. In: 2016 International Conference on Social Sciences and Humanities (SOSHUM 2016), 19th–21st April 2016, Kota Kinabalu, Sabah. (Unpublished)

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Abstract

Melaka City has been designated as UNESCO World Heritage site since 2008 that offers authentic heritage and cultural attractions to tourists worldwide. The study explores the domestic and inbound tourists spending pattern and its socio-demographic effects to the expenditure pattern in the Melaka Heritage area. 1000 diary record surveys were collected from domestic and inbound tourists and the analysis of variance (ANOVA) was used to test the research hypothesis. Socio-demographic characteristics including age, marital status, occupation, education level, first-time and repeat visit were found to significantly affect domestic tourism expenditure while only age, marital status and purpose of visit were found to significantly affect inbound tourism expenditure.

Item Type: Conference or Workshop Item (Slide Presentation)
Additional Information: 3833/50543
Uncontrolled Keywords: Socio-demographic variation, tourism, Melaka, UNESCO, world heritage
Subjects: H Social Sciences > H Social Sciences (General)
N Fine Arts > NA Architecture > NA4100 Special classes of buildings > NA4170 Public buildings
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User: Dr Mariana Mohamed Osman
Date Deposited: 21 Jun 2016 10:37
Last Modified: 30 Jun 2016 14:16
URI: http://irep.iium.edu.my/id/eprint/50543

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