Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP

Islam, Rafikul and Madkouri, Fatima (2015) Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP. In: 23rd International Conference on Multiple Criteria Decision Making (MCDMK 2015), 2nd-7th Aug. 2015, Hamburg, Germany. (Unpublished)

	PDF - Submitted Version Restricted to Repository staff only Download (840kB) | Request a copy
	PDF - Supplemental Material Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal parks. Upon selecting an operator entrusted to run a particular park, tenants then occupy the parks to carry out manufacturing, service activities, and various logistics operations. HALMAS is an accreditation status given to the operators, logistics companies, and other tenant companies upon successfully meeting the requirements set by the HDC Halal Parks Development Guidelines. It enables its beneficiaries to enjoy incentives made available through and managed by HDC. Tenant companies from seven HALMAS Parks participated in this study and expressed their expectations and satisfaction on running the parks. An importance-performance analysis (IPA) approach was adopted to come up with the Importance-Performance Matrix that enables HDC to focus on the areas requiring remedial actions. The study also highlights the necessity of a ranking system for HALMAS Parks. In consultation with the tenant companies and independent evaluators, the ranking criteria have been identified and the absolute measurement process of AHP has been applied to complete the ranking exercise.

Item Type:	Conference or Workshop Item (Full Paper)
Additional Information:	2887/47708
Uncontrolled Keywords:	Halal industry, Importance-performance analysis, AHP
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Rafikul Islam
Date Deposited:	27 Jan 2016 11:32
Last Modified:	27 Jan 2016 11:32
URI:	http://irep.iium.edu.my/id/eprint/47708

Actions (login required)

View Item