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Setting the media agenda: a study of the 2010 Sudanese presidential elections

Idid, Syed Arabi and Elawad, Saifeldin Hassan (2015) Setting the media agenda: a study of the 2010 Sudanese presidential elections. Intellectual Discourse, 23 (1). pp. 53-74. ISSN 0128-4878 E-ISSN 2289-5639

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This research investigates the influence of new media agendas on traditional news media according to the theoretical framework of intermedia agenda-setting during the 2010 Sudanese presidential elections. Upon applying content analysis, cross-lagged correlation analysis, and Rozelle-Campbell Baseline analysis, the paper provides evidence of intermedia agenda-setting in Sudanese media across a number of dependent variables. Sudanese newspapers influenced the agenda of Sudanese blogs whilst blogs have an increasing impact on the agenda of the newspapers. Our content analysis found that the agendas of socio-political blogs were strongly correlated with those of the newspapers. The findings also presented evidence of intermedia agenda-setting between socio-political blogs and citizen journalism.

Item Type: Article (Journal)
Additional Information: 3279/47172
Uncontrolled Keywords: Citizen journalism; intermedia agenda-setting; media agenda; presidential elections; Sudan.
Subjects: H Social Sciences > H Social Sciences (General) > H61 Theory. Method
H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Prof Syed Arabi Idid
Date Deposited: 05 Jan 2016 16:12
Last Modified: 23 Nov 2017 15:48
URI: http://irep.iium.edu.my/id/eprint/47172

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