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Colour effect on physiology in stimulating environment

Ab Jalil, Nurlelawati and Mohd Yunus, Rodzyah and Sheikh Said, Normahdiah and Mohamed Iqbal, Mimi Iznita (2016) Colour effect on physiology in stimulating environment. Pertanika Journal of Social Sciences and Humanities (JSSH), 24 (2). pp. 811-824. ISSN 0128-7702

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Colour is an environmental stimulus that exerts an influence on human beings in a multitude of ways. The effect of colours has been abundantly unequivocally demonstrated in previous research on the integration of multimodal approaches, such as from the psychological, performance and non-performance and preferences assessments. Nevertheless, little research has been conducted locally on the integration of physiological assessment and consideration of subjects’ living ecology, this being particularly true in the field of design. The objective of this paper is to propose an optimal colour for the hostel environment of female university students based on their heart rate responses. Four determined colours, namely strong red, bluish-green, pink and white, were painted in their rooms and divided according to exposures. In the experiment, a test and re-test method of assignment was conducted. The results show that subjects in the strong red environment were stimulated after a short exposure, while subjects in the bluish- green environment were stimulated after long and sustainable periods of exposure. In summary, the significance of a coloured environment is discussed with suggestions for a short, longer and sustainable period of exposure from a physiological perspective, the aim of which being better engagement.

Item Type: Article (Journal)
Additional Information: 5247/47156
Uncontrolled Keywords: Environmental stimulus; colour exposure; colour effect; heart rate responses; arousal
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
N Fine Arts > NA Architecture > NA2542.35 Environmental aspect of architecture
N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1700 Interior decoration. House decoration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Architecture and Environmental Design
Kulliyyah of Architecture and Environmental Design > Department of Applied Arts and Design
Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Sociology & Anthropology
Depositing User: Dr. Nurlelawati Ab. Jalil
Date Deposited: 25 Jan 2016 21:43
Last Modified: 19 Mar 2017 22:46
URI: http://irep.iium.edu.my/id/eprint/47156

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