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Media and politics: a study among youth in Malaysia

A.Manaf, Aini Maznina and Syed Abdullah Idid, Syed Arabi and Buyong, Mazni and Ahmad, Zeti Azreen and Mohamed, Shafizan and Ahmad, Che Mahzan and Tengku Mohd Azzman, Tengku Siti Aisha and Baharum, Amran (2015) Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference, 26th-28th Nov. 2015, Bangkok, Thailand. (Unpublished)

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Media have a tendency to shape youth’s opinion on politics and election. The exposure of youth to media is more likely to change their opinions towards political issues that are widely covered in the media. This paper discusses media usage patterns among youth in Malaysia and their particpation in politics and election. A study using focus groups with Malaysian youth was carried out in June 2015. The purpose of the study was to examine how media influence perception of youth in Malaysia in relation to politics and election. Using purposive sampling, the study employed focus group to examine how and why youth use media to understand about politics and election. Findings indicated that youth mostly rely on new rather than traditional media to get updated with political news. Facebook and whatsapp are among the two channels that they mainly utilised to gain information about politics.

Item Type: Conference or Workshop Item (Slide Presentation)
Additional Information: 3158/47133
Uncontrolled Keywords: Media; politics; youth; election;
Subjects: H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Aini Maznina A.Manaf
Date Deposited: 06 Apr 2016 09:27
Last Modified: 06 Apr 2016 09:27
URI: http://irep.iium.edu.my/id/eprint/47133

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