AIM’s accountability in financial sustainability: the role of market orientation

Adewale, Abideen Adeyemi (2014) AIM’s accountability in financial sustainability: the role of market orientation. International Journal of Trade, Economics and Finance, 5 (2). pp. 191-194. ISSN 2010-023X

PDF - Published Version Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

The paper aims at providing insights into how three dimensions of market orientation namely; customer orientation, competitor orientation and inter-function coordination affect the financial performance of Amanah Ikhtiar Malaysia (AIM) as the oldest microfinance institution in South East Asia. Using a cross sectional survey, Partial Least Squares (PLS) as a variance-based structural equation modeling (SEM), the current study examines the AIM’s accountability on market orientation in financial sustainability. The results provided empirical evidences that indicate customer orientation and inter-function coordination significantly affect financial performance of AIM. Nevertheless, competitor orientation has a negative and insignificant effect on sustainable financial performance of AIM. The result of the paper enhanced further the literature in understanding the long-term sustainable financial performance-based market orientation.

Item Type:	Article (Journal)
Additional Information:	6700/46485
Uncontrolled Keywords:	Accountability, market orientation, customer orientation, competitor orientation, inter-function coordination, sustainable financial performance
Subjects:	H Social Sciences > HG Finance H Social Sciences > HG Finance > HG1501 Banking H Social Sciences > HG Finance > HG201 Money H Social Sciences > HG Finance > HG201 Money H Social Sciences > HG Finance > HG3691 Credit
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Institute of Islamic Banking & Finance (IIiBF)
Depositing User:	Dr. Abideen Adeyemi Adewale
Date Deposited:	24 Feb 2016 12:06
Last Modified:	22 Dec 2017 15:50
URI:	http://irep.iium.edu.my/id/eprint/46485

Actions (login required)

View Item