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Perception of issues by factory workers in Malaysia: the role of media

A.Manaf, Aini Maznina and Buyong, Mazni and Ahmad, Zeti Azreen (2014) Perception of issues by factory workers in Malaysia: the role of media. In: 2014 Asian Network for Public Opinion Research (ANPOR) Annual Conference, 29th-30th Nov. 2014, Niigata, Japan. (Unpublished)

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Media have the ability to shape people’s opinion on many important issues of a country. The public’s exposure to media is likely to change their opinions towards certain issues that are widely discussed in the media. Factory workers’ perception on major issues of a country is important as it entails strong participation in the government’s programmes. In light of this concern, a study was conducted to examine the influence of media on factory workers’ opinion concerning the issues of importance that take place in Malaysia. Among objectives of the study are: a) to examine the usage of media among factory workers; b) to find out the relationship between media and their perceptions about main issues of the country; and c) to determine the relationship between media and the Prime Minister’s leadership. Using purposive sampling, findings of the study were obtained from a survey conducted among 615 factory workers in Klang Valley which was carried out few months before the Malaysian 13th. General Election in 2013. Findings drawn from the survey data indicate that factory workers are high users of media particularly the new media. The findings also indicate that issues from the main media did not solely influence the factory workers in their decision making of whom to vote in the general election. Since they were high users of the new media, they also have the new media as their alternative source of information. Moreover, the findings also show that credibility and reliability of the media play an important role. The respondents would only believe the news only when the sources of information were from reliable sources.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Additional Information: 3158/45960
Uncontrolled Keywords: Factory worker, public opinion, issues, Media, Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Aini Maznina A.Manaf
Date Deposited: 10 Mar 2016 16:05
Last Modified: 25 Jun 2018 08:41
URI: http://irep.iium.edu.my/id/eprint/45960

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