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Perceiving own and others behaviour:an exploration in social perception

Narain Sinha, Ran Bijay and Hassan, Arif (2015) Perceiving own and others behaviour:an exploration in social perception. International Journal of Business and Society, 16 (1). pp. 107-116. ISSN 1551 6670

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The paper reports the findings of a study conducted to find differences in self-perception with perception of others in order to identify a culturally sensitive method to explore social reality. The instruments measured how respondents rate themselves or others on several negative and positive descriptions of thoughts and behaviours. A sample of 100 respondents from diverse background in India rated predominantly positive and negative description of beliefs, values and preferences twice -- first for the people residing around them and then for themselves. They also rated themselves on a scale of social desirability. The findings confirmed that they attributed negative cognitions (beliefs, values and preferences) to the others more than themselves but attributed predominantly positive beliefs, values and preferences to themselves. The social desirability orientation was significantly related to respondents’ self but not to others’ perception. The findings thus suggested the use of informants rather than respondents in social research especially on sensitive issues such as ethical and moral behaviour.

Item Type: Article (Journal)
Additional Information: 2898/44742
Uncontrolled Keywords: social research; social desirability effect; response bias; informants method
Subjects: H Social Sciences > HA Statistics > HA29 Theory and method of social science statistics
H Social Sciences > HM Sociology > HM1001 Social psychology
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Arif Hassan
Date Deposited: 17 Sep 2015 22:19
Last Modified: 01 Apr 2016 20:59
URI: http://irep.iium.edu.my/id/eprint/44742

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