Mobile technology and flipping book: new marketing trends in IIUM Library

Abd Samad, Zaharah and Razali, Leenawati (2014) Mobile technology and flipping book: new marketing trends in IIUM Library. In: Information Conference on Information (ICI 2014), 10th-11th September 2014, KSL Hotel & Resort Johor Bahru, Malaysia. (Unpublished)

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Abstract

This paper highlights the implementation of new marketing initiative at the Library of International Islamic University Malaysia. The Library has developed new service, a special collection on Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited at the Islamic Intellectual Heritage Gallery at level 2, library building. This collection is considered as an essential reference for research in Islamic history and civilization. However, access to this information is limited as it is available in printed format only. Therefore, new marketing initiatives are established to promote this new service to increase awareness among existing users, researchers and external members. These initiatives providing access to the information on the Muslim Scholar’s profile through mobile devices and flipping book. The development of the flipping book of Muslim Scholar profile collection will be elaborated. Besides that, the role of Quick Reading Codes (QR-code) in the marketing of Muslim Scholars Profile Collection also will be presented. The usage and feedback from users on these new initiatives will be discussed. Finally, the future of mobile technology and flipping book in marketing of the library services will be briefly discussed.

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Additional Information:	5790/43153
Uncontrolled Keywords:	Academic libraries, Mobile devices, QR Codes, Flipping book, Library services, Marketing
Subjects:	Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	UNSPECIFIED
Depositing User:	leenawati razali
Date Deposited:	28 May 2015 08:50
Last Modified:	19 Jun 2018 08:43
URI:	http://irep.iium.edu.my/id/eprint/43153

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