An empirical study of the factors influencing information disclosure behaviour in social networking sites

Salleh, Norsaremah and Hussein, Ramlah and Mohamed, Norshidah and Aditiawarman, Umar (2013) An empirical study of the factors influencing information disclosure behaviour in social networking sites. In: International Conference on Advanced Computer Science Applications and Technologies 2013, 22-24 Dec 2013, Kuching, Sarawak.

PDF (An empirical study of the factors influencing information disclosure behaviour in social networking sites) - Published Version Restricted to Repository staff only Download (165kB) | Request a copy

Abstract

Since the introduction of social networks over a decade ago, a number of research has focused on understanding the behavior of social network user in disclosing information over the Social Network Sites(SNS). Although the issue of privacy breach on SNS has been widely reported, very few studies have used the Protection Motivation Theory (PMT) as a framework to understand SNS user’s behaviour related to information disclosure. This study employed the PMT, incorporated with trust, perceived risk and privacy concern to investigate the factors affecting information disclosure behavior on SNS among 486 undergraduate students in Malaysia. Our findings showed that perceived risk, perceived benefits and trust on SNS influenced individual information disclosure behaviour. However, privacy concern was found not related to information disclosure behaviour.

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Additional Information:	3705/42624
Uncontrolled Keywords:	Protection Motivation Theory, privacy concern, perceived risk, trus
Subjects:	Q Science > Q Science (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Computer Science Kulliyyah of Information and Communication Technology > Department of Computer Science
Depositing User:	Dr Norsaremah Salleh
Date Deposited:	10 Apr 2015 12:04
Last Modified:	24 May 2018 15:18
URI:	http://irep.iium.edu.my/id/eprint/42624

Actions (login required)

View Item