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The Influence of tawhidic paradigm in managing firms for sustainable competitive advantage: a Malaysian case

Mhd. Sarif, Suhaimi and Sarwar, Abdullah Al-Mamun and Ismail, Yusof (2015) The Influence of tawhidic paradigm in managing firms for sustainable competitive advantage: a Malaysian case. Asian Journal of Management Sciences & Education (AJMSE), 3 (7). pp. 15-24. ISSN 2186-845X (O), 2186-8441 (P)

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Businesses continue to struggle to achieve sustainable competitive advantage for better profitability and strategic positioning in the competitive markets. The underpinned understanding in achieving sustainable competitive advantage is driven by organizational objectives. However, the sustainability of the business, business continuity and sustainable competitive advantage depends on both external and internal factors of the firm. Indeed, a unified theory of the firm is necessary to provide insights for rigorous, dynamic and comprehensive strategic management analyses. Hence, this study has attempted to investigate the influence of Tawhidic paradigm in managing firms’ for sustainable competitive advantage from Malaysian perspective. Data has been collected from 242 public listed companies listed in the main board of Bursa Malaysia. The respondents were asked to evaluate items from 4 different constructs through a 6 point scale varied from never, rarely, slightly, sometime, usually, and always. Furthermore, Structural Equation Modelling (SEM) has been run for exploring the relationship that exists among the different salient variables which in turn measures the influence of Tawhidic paradigm in managing firms for sustainable competitive advantage in Malaysia. Based on the results, it can be perceived that Tawhidic paradigm is to a great extent influenced by organizational goals and objectives as well as organizational knowledge and innovation. The Tawhidic approach contributes to the theoretical and practical understanding of the development of a unified theory of the firm.

Item Type: Article (Journal)
Additional Information: 3328/42352
Uncontrolled Keywords: Organizational goals and objectives, knowledge and innovation, Tawhidic paradigm, sustainable competitive advantage, Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 20 Apr 2015 12:01
Last Modified: 22 Nov 2017 09:29
URI: http://irep.iium.edu.my/id/eprint/42352

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