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Islamic advertising: celebrating perfect moral vision

Mokhtar, Aida (2014) Islamic advertising: celebrating perfect moral vision. In: i-COME’14, 18-20 Oct 2014, Langkawi, Kedah. (Unpublished)

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Abstract

Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that is acceptable to Islam; one that celebrates perfect moral vision.

Item Type: Conference or Workshop Item (Other)
Additional Information: 2646/40298 Slide presentation
Uncontrolled Keywords: advertising, Islamic perspective, moral value
Subjects: H Social Sciences > H Social Sciences (General)
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Dr. Aida Mokhtar
Date Deposited: 27 Dec 2014 17:34
Last Modified: 18 Jun 2018 21:42
URI: http://irep.iium.edu.my/id/eprint/40298

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