Islamic advertising: celebrating perfect moral vision

Mokhtar, Aida (2014) Islamic advertising: celebrating perfect moral vision. In: i-COME’14, 18-20 Oct 2014, Langkawi, Kedah. (Unpublished)

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Abstract

Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that is acceptable to Islam; one that celebrates perfect moral vision.

Item Type:	Conference or Workshop Item (Other)
Additional Information:	2646/40298 Slide presentation
Uncontrolled Keywords:	advertising, Islamic perspective, moral value
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Dr. Aida Mokhtar
Date Deposited:	27 Dec 2014 17:34
Last Modified:	18 Jun 2018 21:42
URI:	http://irep.iium.edu.my/id/eprint/40298

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