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Moderating effect of income on the service environment and customers’ behavioral intention

Haque, A. K. M. Ahasanul and Hashim, Nurhazirah and Hasim, Nur Hasyimah (2015) Moderating effect of income on the service environment and customers’ behavioral intention. Procedia Social and Behavioral Sciences, 170 (na). pp. 596-604. ISSN 1877-0428

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Abstract

The property industry acts as vital sector whereby the service environment directly correlates the customers’ behavioral intention in purchasing a property. However, to date, a study regarding service environment and its impact still not fully addressed in the property industry. Thus, the purpose of this study is to investigate the relationship between service environment and customers’ behavioral intention moderated by income in Malaysian property industry. A total of 357 respondents were participated in this study by using a convenience sampling. The result shown that lower middle income was significantly moderated the relationship between service environment and customers’ behavioral intention

Item Type: Article (Journal)
Additional Information: 5056/39938
Uncontrolled Keywords: Service environment; customers’ behavioral intention; property industry; Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 08 Jan 2015 14:26
Last Modified: 05 May 2018 12:56
URI: http://irep.iium.edu.my/id/eprint/39938

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