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An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City

Haque, A. K. M. Ahasanul and Rahman, Sabbir (2011) An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City. International Journal of Contemporary Business Studies, 2 (6). pp. 6-17. ISSN 2156-7506

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Item Type: Article (Journal)
Additional Information: 5056/3946
Uncontrolled Keywords: advertising, Islamic advertisement, ethics, truthfulness, good deeds, morality, advertisement effectiveness
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 21 Sep 2011 12:49
Last Modified: 28 Dec 2011 12:34
URI: http://irep.iium.edu.my/id/eprint/3946

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