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Islamic banking in Malaysia: a study of attitudinal differences of Malaysian customers

Haque, A. K. M. Ahasanul (2010) Islamic banking in Malaysia: a study of attitudinal differences of Malaysian customers. European Journal of Economics, Finance and Administrative Sciences, 18. pp. 7-18. ISSN 1450-2275 (O), 1450-2887 (P)

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This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudinal differences of consumers’ in Malaysia. In this research we have employed independent sample ‘t’ test and ANOVA to test the hypotheses. Results showed that Malaysian consumers have positive attitude toward Islamic banking. Results of ‘t’ test showed significant attitudinal differences between males and females. In addition, the results of ANOVA showed significant attitudinal difference existed only between Malay and Chinese and between Chinese and Indian, while the overall attitudes of all three races were positive toward Islamic banking. One potential limitation of this study was the size and composition of the group which participated in the study. Therefore, a generalization about the entire population of Malaysian banking customers of banking sector is inappropriate. In addition, this research could not incorporate all levels of diverse attributes of Islamic banking that might influence customers’ behavior. The results of this study can facilitate the Islamic banking service providers to introduce new, innovative service offerings based on attitudinal differences and of course, in accordance with Islamic rules and regulation.

Item Type: Article (Journal)
Additional Information: 5056/3867
Uncontrolled Keywords: Islamic banking, gender, race, attitudinal difference, Malaysia
Subjects: H Social Sciences > HG Finance
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 19 Sep 2011 16:51
Last Modified: 31 Aug 2012 00:25
URI: http://irep.iium.edu.my/id/eprint/3867

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