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Respondents versus informants method of data collection: implication for business research

Hassan, Arif and Sinha, R B N (2014) Respondents versus informants method of data collection: implication for business research. Multilingual Academic Journal of Education and Social Sciences, 2 (1). pp. 1-13. ISSN 2308-0876

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The present study juxtaposes the prevailing method of individual respondents’ self-ratings with their ratings of how people in the society think, feel, and behave in order to identify a culturally sensitive method to explore social reality. A sample of 100 adults from India and 127 university students from Malaysia rated predominantly positive and negative description of beliefs, values and preferences twice-first for the people residing around them and then for themselves. They also rated themselves on a scale of social desirability. The findings confirmed that the respondents attributed negative cognitions (beliefs, values and preferences) to the people more than themselves. They attributed predominantly positive beliefs, values and preferences to themselves and people, although a shade more to themselves. The social desirability orientation was meaningfully related to respondents’ self but not to people’s related perceptions. The findings thus favoured the use of respondents in informants’ role of judging people’s cognitions of social reality.

Item Type: Article (Journal)
Additional Information: 2898/38587
Uncontrolled Keywords: Survey, Sample, Mix Method, Business Research
Subjects: H Social Sciences > HA Statistics > HA29 Theory and method of social science statistics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Arif Hassan
Date Deposited: 07 Oct 2014 11:16
Last Modified: 02 Nov 2017 09:54
URI: http://irep.iium.edu.my/id/eprint/38587

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