Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia

Afroz, Rafia (2013) Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia. Research Report. s.n, Kuala Lumpur. (Unpublished)

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Abstract

This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsible purchase intention. The study analyzed data collected from 200 household asking their observation relating their value sets, attitudes and purchase intention of environment friendly car using the Structural Equation Modeling (SEM) technique

Item Type:	Monograph (Research Report)
Additional Information:	5965/38212
Uncontrolled Keywords:	Environment problem, automotive industries, purchase intention, green car, consumer, Malaysia
Subjects:	H Social Sciences > HE Transportation and Communications > HE5601 Automative transportation T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User:	Sr. Norsyaziela Zulkefli
Date Deposited:	14 May 2015 15:35
Last Modified:	18 Nov 2015 09:14
URI:	http://irep.iium.edu.my/id/eprint/38212

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