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Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia

Haque, A. K. M. Ahasanul and Khan, A (2013) Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia. In: Third Asia-Pacific Business Research Conference, 25-26 February 2013, Hotel Istana Kuala Lumpur.

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Abstract

This study was trying to explore factors that lead to tourist’s loyalty inn terms of choice tourist destinations .This research was conducted three stages of data analysis for instance: descriptive statistics, exploratory factor analysis; and multiple regression analysis to test the hypothesis. Multiple Regressions was employed to identify the relationship among the variables. Results showed that Destination Image, Perceived Value and Service Quality have a positive relationship with tourist loyalty on tourist destination in Malaysia. Explore of significant factors influencing tourist satisfaction for making strategic marketing plans to encourage tourists to visit in Malaysia. Incompletion, the outcome of this study provides a useful source of information for global marketers to understand and satisfaction, finally positive loyalty towards tourism destination in Malaysia

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 5056/34493. Proceedings of 3rd Asia-Pacific Business Research Conference 25-26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
Uncontrolled Keywords: destination image, perceived Value, service quality, tourist loyalty, Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HM Sociology > HM1176 Social influence. Social pressure
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 20 Jan 2014 09:11
Last Modified: 20 Jan 2014 10:27
URI: http://irep.iium.edu.my/id/eprint/34493

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