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What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination

Khan, Abdul Highe and Haque, A. K. M. Ahasanul and Rahman, Muhammad Sabbir (2013) What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination. Middle East Journal of Scientific Research (MEJSR), 14 (12). pp. 1631-1637. ISSN 1990-9233

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The main objective of this study is to explore influencial factors that lead to tourist’s satisfaction in destination based Islamic tourist destinations in Malaysia. This research is necessary to provide a better understanding of the Muslim tourist satisfaction in Malaysian Islamic tourist destination in the different facets. The identification of influencing factors that make Muslim tourist satisfied help Islamic destination marketer to make strategic marketing plans. Multiple Regressions was employed to identify the relationship among the variables. From the analysis it was found that destination image, religious motivation and service quality have a positive relationship with tourist satisfaction on islamic tourist destination in Malaysia

Item Type: Article (Journal)
Additional Information: 5056/34486
Uncontrolled Keywords: destination image, religious, motivation, service quality, Islamic tourism
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 19 Jan 2014 17:32
Last Modified: 13 Feb 2016 09:37
URI: http://irep.iium.edu.my/id/eprint/34486

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