IIUM Repository (IREP)

Customers' perception towards cellular mobile telephone operators

Rahman, Muhammad Sabbir and Haque, A. K. M. Ahasanul and Sayyed Ahmad, Mohd. Ismail (2013) Customers' perception towards cellular mobile telephone operators. ORIC Publication, Arkansas, 72211, USA. ISBN 978-0-9895590-0-3

[img] PDF (full ) - Published Version
Restricted to Repository staff only

Download (2MB) | Request a copy

Abstract

This research was designed to address the research problems regarding the significant factors that affect perception of customer s in the choice of an operator line, and also those factors significantly affecting the consumers’perceptions

Item Type: Book
Additional Information: 5056/34473
Uncontrolled Keywords: customer's perception, mobile, phone operators
Subjects: H Social Sciences > HE Transportation and Communications > HE9713 Cellular telephone services industry. Wireless telephone industry
H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5437 Purchasing. Selling. Sales personnel. Sales executives
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 20 Jan 2014 01:37
Last Modified: 27 Jun 2014 02:34
URI: http://irep.iium.edu.my/id/eprint/34473

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year