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Knowledge strategy as an approach for competitive advantage for technology-based companies

Mhd. Sarif, Suhaimi and Ismail, Yusof (2013) Knowledge strategy as an approach for competitive advantage for technology-based companies. Malaysian Management Review, 48 (1). pp. 41-56. ISSN 0025-1348

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Abstract

The aim of this paper is to examine the role of knowledge strategy in creating and sustaining competitive advantage for technology-based companies. Technology-based companies continue to acquire knowledge in order to explore and exploit technology-based products and services. The study uses the qualitative method, specifically, separate personal interviews with 10 managers of technology-based companies located in Technology Park Malaysia and Cyberjaya. These informants argue that a knowledge strategy approach provides them continuous ideas to explore and exploit indigenous technology-based products and services. They also think that the approach will provide the same result to non-indigenous products and services. The results, at best, can be considered a case study of selected firms at the locations under study. As in any industry, companies in the technology-based industry must possess the ability to explore and exploit technology-based products and services in order to survive and remain competitive. There are reciprocal expectations from society and industry by offering the technology-based industry competent knowledge workers and strategists, society expects the technology-based industry to offer attractive rewards. Knowledge strategy enables technology-based companies to explore and exploit technology-based products and services.

Item Type: Article (Journal)
Additional Information: 3328/34450
Uncontrolled Keywords: knowledge strategy, competitive advantage, technology companies, Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5549 Personnel management
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 20 Jan 2014 16:12
Last Modified: 20 Oct 2016 12:12
URI: http://irep.iium.edu.my/id/eprint/34450

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