Consumers’ perception in possessing trendy mobile phones

Mansor, Farida Pasha and Ali Amran, Ila Norsalida and Abu Bakar, Mohamad Azhari and Abd Hamid, Mohd Syakir and Mohd. Mahudin, Nor Diana (2007) Consumers’ perception in possessing trendy mobile phones. In: 1st Asia Pasific Regional Mobile Learning and Edutainment Conference 2007, 7-9 August 2007, Kuala Lumpur, Malaysia.

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Abstract

This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local and international). A self-administered questionnaire with Cronbach’s alpha of 0.87 was used for data collection. The findings supported the hypothesis that university’s consumers are highly interested in possessing trendy mobile phones due to self-satisfaction, social acceptance, and prestige. Further analyses however failed to obtain any significant differences between perceptions of university staff with that of students’ in terms of their perception in possessing trendy mobile phones. The implications of this study on designs and preferred choices of consumers are discussed.

Item Type:	Conference or Workshop Item (Full Paper)
Additional Information:	3951/30108
Uncontrolled Keywords:	Consumers’ perception, Mobile phones, University’s population, Prestige
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF511 Affection. Feeling. Emotion B Philosophy. Psychology. Religion > BF Psychology > BF636 Applied psychology
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Psychology
Depositing User:	Nor Diana Mohd Mahudin
Date Deposited:	26 Sep 2013 16:11
Last Modified:	26 Sep 2013 16:11
URI:	http://irep.iium.edu.my/id/eprint/30108

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