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Sustaining social transformation and enduring national unity through enhancing happiness: Hedonic and Eudaimonic approaches

Mhd. Sarif, Suhaimi and Ismail, Yusof (2013) Sustaining social transformation and enduring national unity through enhancing happiness: Hedonic and Eudaimonic approaches. In: Fourth International Conference on Social, Development and Environmental Studies, 19 March 2013, Faculty of Social Sciences and Humanities, UKM Bangi.

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Abstract

This paper examines the efforts in sustaining social transformation and enduring national unity in Malaysia by enhancing the citizens‟ happiness from the social welfare economics philosophy, particularly through the hedonic and eudaimonic approaches of enhancing happiness. The hedonic approach emphasizes on the tangible aspects of a person‟s happiness. However, eudaimonic approach focuses on the realization of a person‟s intangible aspect (i.e. self development potential). The paper argues that national unity in Malaysia can be endured through these approaches despite the diversity in faiths, races, and ideologies. The results from personal interview with 15 Malaysian executives of different faiths, races, and ideologies demonstrate that the executives do value tangible aspect (hedonic) to enhance their happiness, but hedonism alone is insufficient and not strong enough to endure national unity in the country. All economic resources should be managed to help integrate and reinforce tangible (hedonic) and intangible (eudaimonic) aspects of citizens‟ well being. This study suggests that Malaysian employers (both private and public sectors) should review their remuneration scheme and incentives plan as an effort to enhance happiness and endure national unity at workplaces and in the society.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 3328/29671
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5549 Personnel management
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 04 Apr 2013 10:24
Last Modified: 04 Apr 2013 10:24
URI: http://irep.iium.edu.my/id/eprint/29671

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