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Organizational approach to Total Quality Management: a case study

Islam, Rafikul and Mustafa, Mohamad Reeduan (2008) Organizational approach to Total Quality Management: a case study. Asian Journal of Business and Accounting, 1 (2). pp. 19-38. ISSN 1985-4064

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Malaysian Administrative Modernization and Management Planning Unit (MAMPU) has outlined Total Quality Management (TQM) by means of seven core principles: (1) top management commitment, (2) strategic quality planning, (3) customer focus, (4) training and recognition, (5) enhancing teamwork, (6) performance measurement, and (7) quality assurance. Malaysian organizations are encouraged to apply these core principles in order to attain competitive advantage in the marketplace. The present study is conducted to survey the level of awareness and implementation of those principles in a Malaysian organization. The data have been collected through a questionnaire survey and interview. Seventy two of the total of 125 employees of the organization participated in the survey. Details of the findings are discussed and implications are highlighted.

Item Type: Article (Journal)
Additional Information: 2887/27730
Uncontrolled Keywords: Total Quality Management (TQM), Implementation, Case Study, Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Rafikul Islam
Date Deposited: 25 Mar 2013 12:47
Last Modified: 25 Mar 2013 14:39
URI: http://irep.iium.edu.my/id/eprint/27730

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