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Privacy concern on social network sites: the role of protection motivation, trust and risk

Salleh, Norsaremah and Hussein, Ramlah and Mohamed, Norshidah and Abdul Karim, Nor Shahriza and Ahlan, Abdul Rahman and Aditiawarman, Umar (2012) Privacy concern on social network sites: the role of protection motivation, trust and risk. In: 18th IBIMA Conference, 9-10 May 2012, Istanbul, Turkey .

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Abstract

For someone to be acknowledged in Social Network Sites (SNS), he/she needs to reveal his/her identity. How far personal information SNS users want to disclose is determined by their assessment of threat and ability to control the information. By adopting protection motivation theory (PMT) as a framework, incorporated with trust and risk factor, this study revealed trust on SNS and perceived benefits influenced information disclosure behaviour. Surprisingly, privacy concern and perceived risk were found not to be related to information disclosure behaviour. Using self-administered questionnaire, 486 undergraduate students from five different universities in Malaysia were involved in this study.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 3705/27535
Uncontrolled Keywords: PMT, privacy concern, perceived risk, trust
Subjects: Q Science > Q Science (General)
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology > Department of Computer Science
Kulliyyah of Information and Communication Technology > Department of Computer Science
Depositing User: Dr Norsaremah Salleh
Date Deposited: 20 Dec 2012 14:49
Last Modified: 26 May 2015 15:18
URI: http://irep.iium.edu.my/id/eprint/27535

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