An empirical investigation on internet privacy on social network sites among Malaysian youths

Salleh, Norsaremah and Hussein, Ramlah and Mohamed, Norshidah (2012) An empirical investigation on internet privacy on social network sites among Malaysian youths. Journal of Information Technology Research, 5 (3). pp. 85-97. ISSN 1938-7865 (O), 1938-7857 (P)

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Abstract

People have been using Social Network Sites (SNS) to communicate and make friends online. Although SNS offer many benefits to users, information privacy seems to be overlooked. Based on the Protection Motivation Theory, this study investigated the factors that might influence youths to disclose information about themselves on the SNS. Four factors were investigated to determine whether there are significant relationships between them and information disclosure. The factors were perceived vulnerability, perceived severity, perceived benefits and selfefficacy. A self-administered questionnaire was developed to capture useful information pertaining to the subject matter. Using university students as sample, five hundred questionnaires were distributed and four hundred and eighty six were collected for further analysis. The results revealed that perceived vulnerability, perceived benefits and self-efficacy were significantly related to information disclosure, while perceived severity was not significantly related.

Item Type:	Article (Journal)
Additional Information:	3705/27528
Uncontrolled Keywords:	Protection Motivation Theory, Perceived Vulnerability, perceived Severity,Information Disclosure Behaviour, Social Network Sites.
Subjects:	Q Science > Q Science (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Computer Science Kulliyyah of Information and Communication Technology > Department of Computer Science
Depositing User:	Dr Norsaremah Salleh
Date Deposited:	20 Dec 2012 09:22
Last Modified:	19 Feb 2013 10:59
URI:	http://irep.iium.edu.my/id/eprint/27528

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