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An analysis of operationalization and acceptability of business to business transaction: a mixed method approach

Owolabi Yusuf, Muhammad-Bashir and Mydin Meera, Ahamed Kameel and Mat Ghani, Gairuzazmi and Abdul Manap, Turkhan Ali and Larbani, Moussa (2012) An analysis of operationalization and acceptability of business to business transaction: a mixed method approach. American Journal of Applied Sciences , 9 (9). pp. 1422-1434. ISSN 1554-3641(O), 1546-9239 (P)

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Abstract

Business to business barter exchange is a form of transaction that is gaining popularity during the economic downtown despite the fact that money exchange supersede the traditional barter exchange due to a number of inherent problems it has. This study explores the operation and user’s acceptance of business to business barter exchange in Malaysia that has made barter exchange feasible in the present day sophisticated financial system. Mixed method data analysis was employed to analyze the qualitative and quantitative data collected for the study. The qualitative data was obtained through in-depth interview, observation and document analysis of BBX Malaysia. The quantitative data was obtained from the survey of the BBX members and analysed using PLS technique. The qualitative part explored the operation of BBX from organization through accountability to challenges. The quantitative aspect examined a number of hypotheses to determine the user’s future behavioral intention, premised on a number of previous models. The data was found to fit the model well with all the hypothesized links exhibiting the correct signs and four out of six part coefficients statistically significant. More effort should be made to maximize the factors that determine user’s acceptace of barter exchange in order to achieve its potential.

Item Type: Article (Journal)
Additional Information: 576/26369
Uncontrolled Keywords: barter exchange, mixed methods, BBX, partial least square
Subjects: H Social Sciences > HA Statistics > HA154 Statistical data
H Social Sciences > HC Economic History and Conditions > HC94 By region or country
H Social Sciences > HG Finance > HG201 Money
H Social Sciences > HG Finance > HG201 Money
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Kulliyyah of Economics and Management Sciences > Department of Economics
Kulliyyah of Economics and Management Sciences > Department of Finance
Depositing User: Dr Turkhan Ali Abdul Manap
Date Deposited: 06 Nov 2012 08:12
Last Modified: 16 Jul 2014 15:28
URI: http://irep.iium.edu.my/id/eprint/26369

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