Case studies as a learning tool in marketing to undergraduates

Abdul Halim, Syifa' and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 79-85. ISBN 978-967-418-186-4

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Item Type:	Book Chapter
Uncontrolled Keywords:	Case studies, marketing
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Mr Yusof Ismail
Date Deposited:	27 Sep 2012 16:16
Last Modified:	27 Sep 2012 16:16
URI:	http://irep.iium.edu.my/id/eprint/25864

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