Himphinit, Musakkid and Mohd Ali, Hairuddin (2011) The quest for quality services: does SERVQUAL perfectly measure the university services? In: Quality educational management. IIUM Press, Kuala Lumpur, pp. 155-167. ISBN 9789674180126
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Abstract
A brief study on service quality using Parasuraman's SERVQUAL framework namely tangibles, reliability, assurance, empathy and responsiveness. Future study is also discussed and suggested.
| Item Type: | Book Chapter |
|---|---|
| Additional Information: | 6004/25603 |
| Uncontrolled Keywords: | SERVQUAL, satisfaction, service, quality, university |
| Subjects: | L Education > L Education (General) |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Education |
| Depositing User: | Professor Dr. Hairuddin bin Mohd Ali |
| Date Deposited: | 28 Aug 2012 14:47 |
| Last Modified: | 05 Jul 2021 15:53 |
| URI: | http://irep.iium.edu.my/id/eprint/25603 |
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