Sarwar, Abdullah Al-Mamun and Haque, A. K. M. Ahasanul (2012) Malaysian customer's perception on e-ticketing for flight reservation. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 121-126. ISBN 9789674182069
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| Item Type: | Book Chapter |
|---|---|
| Additional Information: | 5056/25341 |
| Uncontrolled Keywords: | flight, e-ticketing, reservation, Malaysia |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Economics and Management Sciences |
| Depositing User: | Prof. Dr Ahasanul Haque |
| Date Deposited: | 03 Aug 2012 10:13 |
| Last Modified: | 03 Aug 2012 10:13 |
| URI: | http://irep.iium.edu.my/id/eprint/25341 |
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