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Shopping on the Internet: the influence of brand name on consumer's purchase decision

Haque, A. K. M. Ahasanul and Tarofder, Arun Kumar (2012) Shopping on the Internet: the influence of brand name on consumer's purchase decision. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 87-95. ISBN 9789674182069

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Item Type: Book Chapter
Additional Information: 5056/25340
Uncontrolled Keywords: Shoppin, Internet, consumer's decision
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5437 Purchasing. Selling. Sales personnel. Sales executives
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 03 Aug 2012 10:07
Last Modified: 03 Aug 2012 10:07
URI: http://irep.iium.edu.my/id/eprint/25340

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