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Knowledge Strategy: The way to Sustain Competitive Advantage for Technology-based Enterprises

Mhd Sarif, Suhaimi and Ismail, Yusof (2012) Knowledge Strategy: The way to Sustain Competitive Advantage for Technology-based Enterprises. In: Knowledge Management International Conference, 4-6 July 2012, Johor Bahru, Johor.

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Abstract

This paper examines knowledge strategy to sustain competitive advantage for technology-based enterprises. From resource-based view, knowledge strategy enables firms to create and sustain competencies and capacity to outcompete rivals. Personal interview with 10 strategists from technology-based enterprises revealed that customized knowledge strategy is capable to create and sustain knowledge. However, the results cannot be generalized due to less rigorous qualitative analysis on the interview results. The future studies should include more informants and to use qualitative analysis software for more rigorous analysis.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 3328/24941
Uncontrolled Keywords: knowledge strategy, competitive advantage, technology enterprises,
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5549 Personnel management
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 22 Sep 2012 14:32
Last Modified: 03 Jan 2013 07:13
URI: http://irep.iium.edu.my/id/eprint/24941

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